About Us


Vaden Jewelers was founded on one main idea:

Guest Experience.

We approach every decision from the guest’s experience. When you view us online or come by our store, you are not just a customer; you are a welcomed guest in our home. It is our pleasure to play a small role in life’s celebrations and special moments—  whether it is discovering the perfect engagement ring, commemorating an anniversary, or finding a stunning surprise “just because.”

Geneen Vaden, CEO of Vaden Jewelers, has been creating the ideal experience for discerning  guests since 1990. Geneen offers expertise that only comes through years of building relationships and working with brands such as Service Merchandise, Jared the Galleria of Jewelry, Kay Jewelers, and Helzberg Diamonds.

Proud to be Dallas/Fort Worth’s family Jeweler, Geneen also works with her children, Shavonne Blankenship and Zachary Vaden, who bring eight years of experience.